Le Boat has won the Gold award for the best ‘Advertising Campaign (under £250k media spend)’ at the Travel Marketing Awards, for a campaign that they conducted with the UK marketing agency Accord. The operator was recognised for the work that was carried out during their 2017/2018 multi-screen campaign. The prestigious ceremony, which took place on 11 March at the London Hilton on Park Lane, is now in its eleventh year and celebrates innovation and excellence across a wide range of travel marketing disciplines
Le Boat is the No.1 provider of boating holidays on Europe and Canada's beautiful inland waterways, with the world’s largest fleet of over 900 self-drive boats. The award-wining campaign capitalised on their involvement in the Channel 5 television series ‘Celebrity 5 Go Barging’ and the hugely popular Channel 4 show ‘Great Canal Journeys’, in which stars Timothy West and Prunella Scales enjoyed a spectacular Le Boat river cruise along the Marne-Rhine Canal in Alsace and Lorraine. For more information on Le Boat, click here.
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