At this time, in a normal year, the city of Valencia would be immersed in intense activity. March is famous for the Fallas Festival. This well-known Intangible Heritage of Humanity festival fills the streets with music, flowers and wooden monuments that turn the city into a huge open-air artistic fest. But this year everything is different. Due to COVID, Fallas has had to reinvent itself. That’s why the #morefallerosthanever challenge has been created. A virtual program and a video campaign to let the fallas spirit live, while we wait to celebrate them as we used to in the past.
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