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Le Boat wins top marketing award

14/3/2019

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Le Boat has won the Gold award for the best ‘Advertising Campaign (under £250k media spend)’ at the Travel Marketing Awards, for a campaign that they conducted with the UK marketing agency Accord. The operator was recognised for the work that was carried out during their 2017/2018 multi-screen campaign. The prestigious ceremony, which took place on 11 March at the London Hilton on Park Lane, is now in its eleventh year and celebrates innovation and excellence across a wide range of travel marketing disciplines

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Le Boat is the No.1 provider of boating holidays on Europe and Canada's beautiful inland waterways, with the world’s largest fleet of over 900 self-drive boats. The award-wining campaign capitalised on their involvement in the Channel 5 television series ‘Celebrity 5 Go Barging’ and the hugely popular Channel 4 show ‘Great Canal Journeys’, in which stars Timothy West and Prunella Scales enjoyed a spectacular Le Boat river cruise along the Marne-Rhine Canal in Alsace and Lorraine.  For more information on Le Boat, click here.
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