MSC’s partnership with Technogym is aimed at getting passengers fitter as a result of the personal programme set up for them on board MSC’s ships. Guests who take advantage of the Wellness Experience receive a personal assessment of their needs as well as a check-up by the MSC doctor. The mywellness ap, linked to complimentary internet access on board, will enable passengers to work towards their pre-defined goals. But the benefits don’t stop when you go home. The ap can also be used in conjunction with Technogym equipment worldwide.
MSC also has other great innovations in the pipeline. Onboard entertainment gets a big boost from the addition of shows from the internationally-acclaimed Cirque du Soleil and MSC invited a small group of journalists to visit to the Royal Albert Hall for a preview of the treats in store.
Med cruises are MSC’s staple fare but its home port of Genoa is not easy to reach from the UK with just one BA flight a day from Gatwick. However, MSC is introducing additional embarkation points for its cruises such as Barcelona, Valencia, Marseille and Civitavecchia (Rome) which means that UK passengers will have a good choice of regional airports to use as departure points.
For those not wanting to fly, MSC Preziosa will be offering six sailings from Southampton. A five night mini-cruise will start at just £359 whilst a seven night cruise will be priced from £549.
The cruise line also has attractive options in the Middle East offering alternating seven-night itineraries from Dubai with prices starting at £799 including flights from a choice of UK airports.
In addition, MSC has taken a 100-year lease on an island in the Bahamas, snappily named Ocean Cay MSC Marine Reserve, and work on the infrastructure is just starting. This will include a deep water berth so that passengers will not have to tender ashore. The 95 acre island boasts one and a half miles of sandy beaches. Also in the Caribbean, MSC Opera will be offering seven-night Cuba cruises with alternating itineraries so passengers can take a 14 night back-to-back cruise if they wish.
Add to this the best-value all-inclusive drinks package at sea and it seems like MSC’s future is looking good.