Manila, capital of he Philippines, is the host city for the 2016 ASEAN Tourism Forum (ATF), the major annual tourism promotion held by the ten-member Association of Southeast Asian Nations (ASEAN). The theme of this year's event, being held January 18 to 25, is "One Community for Sustainability," aimed at ensuring that the growthg of tourism in the region is responsible, sustainable and inclusive.
According to Ramon R. Jimenez Jr., Secretary of Tourism for the Philippines, the Philippines is "honored and proud" to host the event, which will work towards a new ASEAN Tourism Strategic Plan, fostering cooperation and friendly competition among the neighbors.
Upwards of 1,600 delegates will flock to Manila for the event, which will feature a travel expo in the city's new convention center, attended by tourism providers (hotels, transportation companies and destinations), travel industry professionals (tour operators and travel agents) and international media.
Each year the hosting of the event is rotated among ASEAN member countries. This is the 35th anniversary of the first event, held in Malaysia. The ASEAN nations include, Brunei, Cambodia, Indonesia, Laos, Malaysia, the Philippines, Singapore, Thailand and Viet Nam.
Following the event, delegates will have the opportunity to tour their choice of major destinations in the Philippines, including the Banaue Rice Terraces, The Chocolate Hills of Bohol, and the beaches of Cebu.